Answer:
Retail Innovation
Explanation:
Retail innovation has to do with improvements that heightens customer experience and satisfaction by providing tangible value for customers because it offers something new in the field of technology, services, products or business systems.
IKEA’s "ready to assemble" furniture and fixtures transformed retail shopping; and Nike's allowance of online customers to design their own shoes; are all examples that illustrate retail innovation.
Retail innovation has changed the way consumers connect with brands, Beginning from social shopping, voice-based commerce or drone deliveries; companies are now using technology tools to differentiate their brands and transform the retail experience of their customers.
