Google, Yahoo, Bing, and other major news and search sites confer legitimacy by way of algorithms that take into account what users are searching for and linking to. These ____________ are not paid for as advertising or sponsored links.

The organic feed of news and research sites such as those mentioned in the question, can be an additional strategic differential for several businesses. There is paid advertising, but ensuring that there is organic advertising for your company based on user research is configured as an effective engagement and relationship strategy.

For companies to increase engagement in online media, it is necessary to provide targeted content that offers value and not just advertising, the company must generate engagement of the target audience and strengthen the relationship and interaction with the customer through greater proximity, speed response and online presence.