Answer: Compatibility
Explanation:
Compatibility is the degree to which an innovation fits the values and experiences of potential consumers. It belongs to the product characteristics that influence the adoption rate because consumers will only slowly start adopting a product if it is not compatible with their mindset. Potential adopters need to know that your innovation will be compatible with their life and lifestyle. Innovations meet with the greatest success when users are able to seamlessly adopt them when they replace an existing product or idea, for the better.
