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Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unraveling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?a. information search b. problem recognition c. purchase behavior d. alternative evaluation e. prepurchase cognition

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eooyibo123

Answer:

Problem recognition

Explanation:

Problem recognition is the first stage of the purchasing process. It is at this stage that the decision-maker realises there needs to be a change from the status quo.

The next stage is information gathering. Involving researching information about the problem and sources of solution.

Next is evaluation of solutions.

Finally purchase is made.

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