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Catherine wanted to purchase a digital camera. Hence, she visited an online retailer's website to learn more about the different features and capabilities of the device. Catherine went to a supermarket to make other purchases. She sees the camera there and purchases it. Which of the following terms describes Catherine's actions?

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Answer:

A. Channel migration

Explanation:

It used when a particular customer wanted to receive service from a company, he or she had to communicate through multiple channels– usually via a call center, face-to-face via a shop or distributor, or by mail or going online.

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