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A consortium of nine major advertisers recently joined Television Production Partners, a new venture that develops movies, specials, and limited-run series for television. The members will choose the programs they want to be involved with, take responsibility for production, and take a portion of the commercial spots during these shows. The nine advertisers are using a(n) _____ type of advertising arrangement.

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Answer:

The options for this question are the following:

A. sponsorship

B. spot

C. adjacency

D. syndication

E. countertrade

The correct answer is A. sponsorship .

Explanation:

Sponsorship is an advertising strategy that consists of an organization (sponsor) committing to provide financing to a third party (sponsored) in exchange for the presentation of its brand or product.

The sponsorship consists of an agreement or agreement between two people (legal or physical) in which, one of the parties called sponsor, will deliver a consideration (monetary or material) to another sponsored call, so that the latter exposes its brand or product publicly.

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