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Firms that have adopted ________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.

Respuesta :

Answer:

Customer Relationship management

Explanation:

The approach to manage a company's interaction with potential and current customers is called customer relationship management. In CRM the data about the customers relationship with the company is analysed to improve the relationship with the customer, it focuses more on retaining the customer to increase sales growth. Nimble, Hub spot CRM, Zoho CRM and Microsoft Dynamics 365 are some of the soft wares used for CRM.

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