The University of Nebraska found that when it lowered the price of season tickets for football from $350.00 to $300.00, ticket sales increased from 43,000 to 47,000. This indicates that the demand is:
A) inelastic because total revenue increased when the price was lowered.
B) elastic because total revenue increased when the price was lowered.
C) inelastic because total revenue decreased when the price was lowered.
D) elastic because total revenue decreased when the price was lowered.