Option C
All of the following are considered generic business-level strategies EXCEPT: product diversification.
A generic strategy is a common way of placing a firm in an industry. Business-level strategies lead companies' activities in particular distinct line of business they are in. Four generic business-level strategies are (1) cost leadership, (2) differentiation, (3) focused cost leadership, and (4) focused differentiation.
In exceptional cases, firms can allow both low prices and individual features that consumers find useful. Product diversification is the work of developing the primary market for a product. This procedure is practiced to improve the sales correlated with an actual product line
