An advertising message usually focuses on the quality of the product that are important to a prospective buyer in making trial and adoptive decisions.
Explanation:
When a person opt to buy a product he generally look after the quality of the product in comparison with the product which he presently using. So, the first target of a advertising agency is to make their product popular by highlighting its quality.
They usually focus on the benefits of using that product instead of using other product of similar kind. For e.g. a company is advertising for its newly launched body soap. It will highlight its quality over others body soap then will go with price.
