Respuesta :
Answer:
The correct answer is Group of answer choices delivering bad news.
Explanation:
Indirect marketing has a wider audience and its purpose is to generate value for people. Thus, the role goes from focusing on the product or service to focusing on people.
Content marketing is part of indirect marketing, as it provides useful information and / or entertainment so that people spontaneously approach brands, producing medium and long-term results.
Indirect marketing allows you to achieve a wide variety of objectives, as it covers very diverse audiences. For example, you can use it to:
Strengthen the relationship with your current customers
Attract new audiences
Increase your brand recognition
Establish your leadership in the sector
Indirect marketing allows you to pay more attention to the needs and interests of your customers and establish long-term relationships with them.
By focusing your attention on generating value for your customers, you increase trust in your brand.
Indirect marketing can be cheaper than direct marketing (depending on the strategy you choose).
Answer:
The correct answer is letter "C": expecting the audience to be pleased, mildly interested, or neutral.
Explanation:
While delivering negative messages, there are several considerations to take. Explanations must be addressed to make the audience understand the information. The speaker's tone also influences how the audience receives the news, thus, the tone must be as sensitive as possible remaining professional.
Two strategies can be used when giving negative news: the direct strategy and the indirect strategy. The direct strategy is implemented when the negative message does not affect the receiver personally, in front of changes in a company's service, and if the receiver prefers a straight-to-the-point message. The indirect strategy, instead, should be used when a hostile reaction is expected from the receiver.
