The assumption that all immediate preceding activities must be 100% complete is too restrictive in some situations. When an activity is broken down into smaller segments in order to start the succeeding activity sooner, this is called Laddering.
Explanation:
A relatively young technique which can be applied to characterize human or group cognitive frameworks given by Reynolds and Gutman is known as Laddering. It can be liquefied in marketing to explain the awareness customers have about a commodity or a label.
The strategy has given the marketing methodology some benefits. This helps evoke the higher or lower abstract ideas of the principles that individuals use to coordinate their environment through the use of examples. Used for evidence in interview techniques such as semi-structured interviews.
