The natural and organic confectionary product category is currently in the ________ stage of the product life cycle as evidenced by increasing rate of sales growth, broadened distribution, and a proliferation of organic peanut butter cup flavors.

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03-03-2020
Business

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The natural and organic confectionary product category is currently in the ________ stage of the product life cycle as evidenced by increasing rate of sales growth, broadened distribution, and a proliferation of organic peanut butter cup flavors.

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osondumartins osondumartins · Answer 1 · 2020-03-03T12:50:14+01:00

Options:

A. growth

B. maturity

C. decline

D. introduction

Answer: A. Growth

Explanation: A product lifecycle is a term used to describe the overall steps which a product undergo before eventual withdrawal from the market.

The product lifecycle is made of the following stages

(1) Product initiation stage where the product is just being made available to the market.

(2) PRODUCT GROWTH STAGE WHERE THE PRODUCT IS EXPERIENCING EXPONENTIAL GROWTH, AND BROADENED DISTRIBUTION WITH HIGH PROFITABILITY ETC

The product stabilisation stage where the growth or development of the product is stable especially because of the introduction of several other competitors.

The the product decline stage where the product's sales is dropping and no longer profitable etc.

akposevictor akposevictor · Answer 2 · 2021-09-27T20:55:42+02:00

The stage that the natural and organic confectionary product category is currently undergoing is:

the growth stage.

Product life cycle is a term that is used to describe the duration between when a product is introduced into a market and when the product eventually become unavailable in the market.

The four stages of product life cycle include:

Introduction stage
Growth stage
Maturity stage
Decline Stage

(A diagram showing different stages of the product life cycle is attached below)

The growth stage is characterized by expansion as demand rises. Rate of production also increases. This corresponds with the stage of the product life cycle of the product category that is illustrated in the question.

Therefore, the stage of the product life cycle that the confectionary product category described to be experiencing in the question above is the:

growth stage.

Learn more about product life cycle here:

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