Answer: implicit prejudice
Explanation: Implicit prejudice may be regarded as a negative perception of a particular group without fact or evidence. It may be considered as a judgment or conclusion reached without thorough study or examination but with a generally negative perception about members of that group.
In the scenario above, the length of time taken to identify peace and paradise as 'good' when associated with black sounding names by white respondent is classical case of implicit prejudice borne from the conclusive thought or perception that blacks are usually bad.
