Answer:
3. Mass customization
Explanation:
Mass customization -
It refers to the strategy of marketing , where the goods and services are modified according to the taste of the consumer , is referred to as mass customization .
A huge number of people are targeted and the their likes and dislikes are considered in order to manufacture the goods and services .
It is also known as made - to - order and built - to - order .
Hence , from the given scenario of the question ,
The correct option is Mass customization .
