Answer: People across culture interprete behavior differently.
Explanation: Cross cultural relationship involves relating or transacting with people of different cultural background or ideology. Due to the difference in cultural ideology across various cultural groups, actions and behavior may be considered or interpreted differently by the different cultural groups.
Therefore, characters which exhibits goodness and meant to build a good rapport or relationship might not be interpreted as such in other cultural groups.
Intimate conversation with client in other to establish credibility could be appreciated and interpreted as good service in a particular culture and might be interpreted as indecent in another culture especially between marketer and client of different sex.
