Over the last few months, Juan and his colleagues have analyzed the current business situation and identified target markets for his firm's personal care products. Finally, they developed the products, prices, distribution, and promotion that should appeal to each of those target markets. In doing so, Juan has also identified what he believes is an advantage his competitors cannot match. Juan and his colleagues have been developing:_________.
A. a business mission statement.
B. a strategic vision.
C. team-building exercises.
D. a marketing strategy.
E. competitive assessments.

Based on the information provided within the question it can be said that in this scenario Juan and his colleagues have been developing a marketing strategy. This term refers to the overall plan that a business has created/chosen in order to reach the targeted audience to hopefully turn into customers which will purchase their products and therefore create revenue for the company.

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