Answer:
Hi you haven't provided the options to the question so I will just give the answer in my own words and you can check with the options.
Answer is ALTERNATIVES
When evaluating portable CD players, you consider price, the sound quality, and ease of using the controls. These are your ALTERNATIVES in the purchased decision process
Explanation:
Purchase decision process is the decision making process used by consumers regarding the market transactions before, during and after the purchase of a good or service.
There are five stages involved in purchase decision process which are: need recognition,
Information search, evaluation of alternatives, purchase decision and post purchase behavior.
Evaluation of alternatives: The information search reveals different products for the consumer to evaluate and understand which product would be appropriate, this can also be referred to as the consumer's alternatives.
Therefore, the answer that best suits the question is ALTERNATIVES. When evaluating portable CD players, you consider price, the sound quality, and ease of using the controls. These are your ALTERNATIVES in the purchased decision process
Answer:
They are my "Alternatives" in the purchase decision process
Explanation:
Before customers take the bold step of purchasing goods or paying for services, they usually pass through five stages. These five stages are:
1. The problem recognition stage.
2. The information search stage.
3. Evaluation of alternatives stage.
4. Purchase decision stage.
5. Post- purchase evaluation stage.
This then implies that before a product is finally purchased or before a service is paid for, the process of buying that product/service commences long before the actual acquisition of the service/product.
In the first stage, the consumer understands/recognizes that there is a problem or need that could be met by a product.
In the second stage, after recognition of the need that must be met by a product or service, the consumer then makes moves to search for further information regarding the possible products that could meet this need.
After the consumer has satisfactorily gathered enough information regarding the products that can possibly meet those needs, he/she then starts evaluating those products/service with regards to the belief in the company producing the products, the degree of importance, characteristics and abilities of the commodity, satisfaction, price etc, in order to choose wisely and correctly.
Therefore, if I consider price, sound quality etc when evaluating portable CD player, those things I consider are my alternatives in the purchase decision process.
