Holden Evan, Inc. is a large multinational consumer goods company. It has recently acquired Smoothsayer, a beauty cream for women, which offers several health benefits at a significant cost of $300 per jar. Smoothsayer fights skin aging in the short term (by reducing significant wrinkles) and in the_____________.

Holden Evan, Inc. is a large multinational consumer goods company. It has recently acquired Smoothsayer, a beauty cream for women, which offers several health benefits at a significant cost of $300 per jar. Smoothsayer fights skin aging in the short term (by reducing significant wrinkles) and in the long term (by providing UV protection).

In the given case, Smoothsayer is a beauty cream that offers few health benefits to the user´s skin. The product can be demographically categorized as in gender and variable age of consumer as a product is women cream that fights skin aging and provides UV protection. This will help the company to manage brand and product more efficiently. Then targeting the customer with different marketing techniques, such as sales promotion, bundling with other products, etc.