In 2014, Audi introduced the Q3 SUV at a base price of only $32,500. And BMW, with its 1-series, is another well-known example. Such cars, priced in the low $30,000s, compete more directly with products from broad-line manufacturers like Ford, General Motors, and Toyota. This suggests that members of a strategic group can overcome ________ barriers and migrate to other groups that they find attractive if they are willing to commit time and resources.

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04-04-2020
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In 2014, Audi introduced the Q3 SUV at a base price of only $32,500. And BMW, with its 1-series, is another well-known example. Such cars, priced in the low $30,000s, compete more directly with products from broad-line manufacturers like Ford, General Motors, and Toyota. This suggests that members of a strategic group can overcome ________ barriers and migrate to other groups that they find attractive if they are willing to commit time and resources.

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Answer: This suggests that members of a strategic group can overcome Mobility barriers and migrate to other groups that they find attractive if they are willing to commit time and resources.

Explanation:

Mobility barriers means the barriers which hinder the ability of the business to move from one segment to another segment within the same industry. Here Audi and BMW has entered into a low price segment. The low price segment competes with brands such as ford, general motors and Toyota.

This shows that the members of the strategic group have overcome the mobility barriers and entered into new market segments. They have the time and resources to break the mobility barrier.