The term applied to an integrated approach to managing a company's interaction with its customers is “customer relationship management." Therefore, option D is the correct option.
Customer relationship management is one of the most essential practices for organizations at present. The relationship of the organization with its customers is very crucial in increasing the business and profit of the company.
Therefore, nowadays, companies have even started to create separate departments for customer relations in order to give this department its due effort and hard work. In this process, organizations use methods such as gathering information about their customers and analyzing those pieces of information with the help of technology and professionals.
"Customer relationship management" refers to an integrated strategy for controlling a business's interactions with its clients. As a result, choice D is the best one.
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