When friends of Brian Richardson went to the carnival, they always wanted to take him with them because Richardson had an uncanny ability to win almost every arcade game he played. Usually by the end of the evening his friends were also winning because Richardson did not mind sharing his secrets. His friends urged him to write a book. After several attempts, Richardson created The Secrets of Amusement Park Games-Revealed. In the 85-page book, Richardson reduces the art of playing arcade games to a science. According to him, the trick is to realize each game is not a game of chance. Richardson's mini-book is available at Amazon for $5.95.

Refer to the scenario Since, with the use of Richardson's book, most people dan win arcade games and carry home as many stuffed animals as their arms can hold, what would carnival operators hope for?

a. a slow diffusion of the book
b. the book's purchase and promotion
c. a rapid diffusion of the book
d. intensive distribution and promotion