ACNielsen conducts weekly surveys of television viewing throughout the United States. The ACNielsen statistical ratings indicate the size of the viewing audience for each major network television program. Rankings of the television programs and of the viewing audience market shares for each network are published each week.

A. What is the ACNielsen organization attempting to measure?

B. What is the population?

C. Why would a sample be used for this situation?

D. What kinds of decisions or actions are based on the ACNielsen studies?

ACNielsen organization attempting to measure the Television Rating Point of the major television network. The TRP helps us to know the programmes that the viewers watch the most.

B. What is the population?

The population will have to be the viewers who watch the programmes and the television networks in the United States.

C. Why would a sample be used for this situation?

Sampling is when few people are selected from a larger population in order to carry out an experiment. In this situation, sampling is required because gathering data from the larger population will be time consuming and costly.

D. What kinds of decisions or actions are based on the ACNielsen studies?

A new strategy can be devised by the television networks of they know the number of people or the particular age group who normally watches the programmes, then they can tune their strategy towards that direction.