Write any 4 points regarding the nature of target customers, which in the present times has led to the growing importance of ‘Persuasive function of Promotion'? MARKETING

A target customer profile is simply a specific group of customers most likely to respond positively to your promotions, products, and services. 4 points regarding the nature of target customers:

What kind of people we’re looking?
Where to find them?
What our customers want from our brand, to adapt our value proposition so that our brand is relevant to a specific need or problem?
How they compare and choose products to adjust marketing campaigns to make our offering seem the most compelling?

Digital marketing has led to the growing importance of ‘Persuasive function of Promotion' because customers can learn about promotions from home and even compare the campaigns.

Explanation:

Persuading function of Promotion is to motivate customers to buy products under promotion due to intense competition among different industries producing similar types of products.