Answer:
C. Messages that offer a remedy for a person's fears tend to be effective.
Explanation:
The manner in which the message is presented. Presenting two sides of an argument makes the message seem more believable and persuasive than presenting just one side. Such an approach gives the message a sense of being impartial and factual. *Presenting a fear factor also may persuade people. For example, ads for different kinds of medicines present the dangers lurking around us as they offer a remedy.
Repetition. Repeated exposure to stimuli—like ads—is more likely to have favorable effects on attitudes than infrequent exposure. That’s why companies spend lots of money making sure their ads run again and again and why they have their logos and messages on race cars, buses, and billboards. The more often you see or hear a message, the more likely you are to have a positive attitude toward it.
