In your speech you plan to persuade your listeners to choose a vegetarian lifestyle using cognitive dissonance. However, you failed to survey your audience before selecting your topic. After your performance you find out that several students believe that God put animals on the Earth to provide humans with needed nourishment. You should have considered _______________________.

Cognitive Dissonance Theory was developed by Leon Festinger in 1957. The Cognitive Dissonance Theory takes place when there are two conflicting beliefs, attitudes, or values. It creates an aversive state, where the person is required to choose between the conflicting values and beliefs.

In persuasion speech, the orator needs to use cognitive dissonance in a manner that the audience shows a slight of change in their behavior. The aim of using cogntive dissonance is persuasive speech is to induce the audience with dissonance that they show changes in their beliefs and attitudes.

In the given scenario, you should have considered to induce dissonance on true believers. In doing so, one should have added the health issues that people face because of eating animals.