contestada

As flextime, consulting, telecommuting, and downsizing make it more difficult for

people to donate blood at the workplace, Canadian Blood Services has launched a

CRM marketing campaign in Toronto to boost awareness and repeat donations.

Early in the campaign, it went to its listings of previous donors and pulled out

those with birthdays in February, March, and April. These donors were sent a

birthday card with the greeting, "On the anniversary of your life, would you

consider saving another's life?"

Refer to the scenario.


What technique did the organization use to analyze its donor information?

Respuesta :

Answer:

The technique which the organization used in analyzing its donor is called Customer segmentation

Explanation:

Customer segmentation is the process of breaking large groups of customers into smaller, more homogeneous groups. This division are done specifically probably for marketing using attribute such as age, gender, interests and spending habits.

In the case of the CRM marketing campaign in Toronto, they inability to analyze all the data they had poses a challenge hence they reason why they segmented their customers according to their birthday. And customers are reached out according to those whose birthday falls nearby.

Otras preguntas