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In the painting shown above, there are potters, tailors, shoemakers, and customers who I assume are purchasing these goods from the market. These artisans were a great deal in medieval Europe as they impacted and inspired the economy in many positive ways. As of business, craft guilds established their own guildhalls with their own rules in towns and cities. They established standards for the production to ensure a certain quality, to protect their members and to look after them and their families. They did this by paying for medical care, providing funerary services, and giving aid to those in need. They also served on town councils and performed public services. The merchants and artisans of medieval urban centers formed a new class in the social hierarchy known as the middle class. Specialization and organization gave way to this new division of labor, making it possible for people in the lower class system to change their position. In addition, the revival of trade in this period of medieval Europe brought back coin money. The need for money as a unit of exchange became more important as merchants reached across greater distances. A money economy began to replace the barter economy, and people bought and sold goods and paid taxes using coin money.
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