Answer:
Buyer's Journey Lists
Explanation:
Before a buyer purchases an item, he most times undergoes a research process that is in stages and which ultimately culminates in a purchase. This represents the buyer's journey. This journey begins with the buyer building awareness of the product, the consideration stage, and the decision-making stage.
Awareness is created when the buyer educates himself on the product either through a website or any other information source. Based on what he researched, he begins considering making a purchase of the product. The end result of this journey is when he buys the product. So, creating a list based on where the contacts are in their research process with a company can be referred to as the Buyer's Journey List.
