Recently, a Domino's pizza franchise in southwest Ohio made th strategic decision to stay open for 24 hours a day. The manager, Steve Martin, made this decision about a month ago in response to increased demand in Domino's pizza. Other Domino's franchise owners are now
considering adopting a similar strategy. In this activity, you will categorize a set of statements regarding activities in the internal and external environments as they relate to Domino's pizza, and a potential initiative of staying open 24 hours a day. These statements will identify either a
Strength, Weakness, Opportunity, or Threat.

Developing a marketing plan consists of five steps. The second step in the process, after developing a mission, is to conduct a situation analysis, using a SWOT analysis. This tool allows firms to assess both the internal environment in regards to its Strengths and Weaknesses
and the external environment in regards to its Opportunities and Threats.

Match is the following.

a. Staffing
b. Health
c. Strong Brand Name
d. Demand
e. Inventory Management
f. Competitors
g. Excellent Location
h. Late Night Eating

1. Streaght
2. Weakness
3. Opportunity
4. Threat

Strong brand name: Domino's works through some kind of franchising mechanism in several countries. Therefore, those have built a good brand recognition.
Excellent location: Location becomes Domino's leadership choice dependent on revenue and targeted buyers. Therefore, an outstanding position is the company's strong features or aspects.

Weakness: Internal environment negative points

Inventory Management: Although demand increases and begins to run 24 hours around in front of the countdown, it would be quite difficult to maintain resources to provide enough needed transaction costs.
Staffing: Since the store will run 24 hours, it should be impossible to operate around a dial to maintain up with the appropriate quality of service.

Opportunity: External environment positive points

Demand: Even though fast agricultural production grows, it is worthwhile to take opportunities to compete for 24 hours per day and.
Late-night food: People are contemplating late-night food due to the previous work as well as rising tourism destinations numbers. By assisting for 24 hours, by delivering late into the night dinners, Domino's will increase its sales.

Threat: External environment negative points

Competitors: Heavy rivalry is a big challenge to Domino throughout the supermarket chain market. If they realize that Domino's 24-hour operation is effective, rivals will follow quickly.
Health: Working during night shifts would have a detrimental influence on employee quality of life. The tradition of late-night dining would also harm the composition of consumers.