Answer: An ethnic group can be defined as the social group of people which are grouped due to similar characteristics like language, culture, nation, and others.
Explanation:
Every social group has different needs depending upon the social needs depending upon the rituals being performed by them and social practices they do in their day to day life. Thus the marketing needing have been segmented depending upon the needs of the social or ethnic groups.
It is valuable to breakdown the ethnic groups into sub-segments because the social practices and need of each segment differs.
The ethnic group refers to the group of people which are under an ethnic because of the similar characteristics like language, culture, nation etc that they shared.
Despite that the group shared the similar characteristics, the social practice of the sub-segmnet will definitely differ and also, the need of the various sub-segment of the ethnic groups need to be recognized for marketing purpose.
Therefore, It is valuable to breakdown the ethnic groups into sub-segments because the social practices and need of each segment differs.
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