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Answer:
When it comes to the main advantage of digital marketing, it is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
It is the best substitute for the traditional marketing platform to promote our brand on a daily basis through digital content. Unlike traditional marketing, it is having more advantages and more affordable. As Technology advances & enlarging day by day and has moved to the handy devices it is very easy to reach a larger audience in a shorter time period.
Pros
- Targeted Marketing. You can reach a specific very narrow audience who is interested in the product. For instance, if there's a motorcycle forum talking about how to fix motorcycles, then a motorcycle repair business would use targeted marketing to advertise to these members.
- Relatively Inexpensive. It's cheaper to advertise online rather than on television. This is because it is cheaper for the marketing firm or search engine to post advertisements.
- Wider Audience. More and more people are online, so online marketing is reaching more people than ever before.
- Fast results. You can measure how well the advertising campaign is doing by measuring the amount of clicks and the sell through rate (ie those people who do click and who buy the product; rather than those who click and then leave). With something like television advertisements, there isn't a hard fast rule on how to measure the effectiveness of an ad.
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Cons
- A lot of competition. Since online marketing is cheap, the barrier to entry is very low allowing for pretty much anyone to advertise.
- Scams. Since the internet can get shady in some parts, some marketing tricks are unethical and others are illegal. People should be wary of what they click on. Having pop-up blockers and anti-malware programs should help. Legitimate businesses have to be careful not to craft their online ad to avoid making it sound like a scam.
- Information overload. This is somewhat related to the idea of competition mentioned earlier. With access to tons of information 24/7, people are inundated by so much that some just tune out the noise in a way. Standing out from others is hard to do. Also, with people on the go more, people have less time to view advertisements and try to avoid them.
