Answer:
True
Explanation:
Market research involves collecting, analyzing, and interpreting information regarding a company's brand name, products, services, or the market. It is concerned with gathering data on potential customers, existing and possible competitors of a product about to be launched. Market research is more of a feasibility study on products and services or markets.
Market research involves collecting data from different people, such as suppliers, customers, distributors, and traders. One has to engage these individuals and gather as much information from them. The activities of obtaining information are comparable to data mining.
