Answer:
True
Explanation:
The SWOT analysis is a very helpful tool when developing a marketing plan, because it not only establishes the strengths, weaknesses, opportunities, and threats of the outer and inner enviroment in which the company is involved, but it also results in different strategies that combine two or more of these factors.
Finally, from the strategies that result from the SWOT analysis, marketing plans are developed. For example, if one SWOT strategy is market penetration in a particular country, then a whole marketing plan has to be layed out to make the strategy possible.
