The informative essay includes information that indicates and informs readers about a certain event, person, or idea. It consists of an introduction body, and conclusion. The introduction is an overview of the essay, while the body is the information of the essay. The conclusion is like any other conclusion, it just wraps the topic up, summarize everything that was said. Choose first the major ideas to describe. The proper structure of an informative essay brings the readers attention and makes it interesting for a wide audience. Other things that brings a readers attention, is a topic that actually can target and design your audience. The job of an informative as it is to grab the readers attention and to deliver accurate and truthful information. That part can be hard, so to stay away from incorrect information, try to stick to getting information from that GOV or that EDU sites, and stay away from with Wikipedia.