To me it means: Every choose you make, reflects on what take of person you are. Depending on what decisions you make in life it can either reflect poorly or good on your character. Your character is how other people will see you throughout this world and decided your reputation. Since “life is a matter of choices” like it states, you can choose how people view you through the decisions you make in life.
(sorry i couldn’t make it two paragraphs because I didn’t want to be repetitive but you can elaborate on my interpretation)
