Explanation:
Social Schema:
a cognitive structure of organized information, or representations, about social norms and collective patterns of behavior within society.
Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information.
In psychology terms, Bartlett's subjects were displaying what is known as a “schema.” A schema is a set of preconceived ideas that your brain uses to perceive and interpret new information. ... Once they are formed, however, schemas have a tendency to remain unchanged — even in the face of contradictory information.
The impact of the social schema on social perception should be that it impact the attention and the absorption of new knowledge.
It is the cognitive structure for organizing the information related to the social norms and collective patterns.
In this, it impacts the attention and the absorption of new knowledge. ALso, Schemata should have the tendency for remaining unchanged.
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