Answer:
work with dealers to design an online sales portal that benefits both partners.
Explanation:
e-commerce is a short for electronic commerce and it can be defined as a marketing strategy that deals with meeting the needs of consumers, by selling products or services to the consumers over the internet.
This ultimately implies that, e-commerce is strictly based on the buying and selling of goods or services electronically, over the internet or through a digital platform. Also, the payment for such goods or services are typically done over the internet such as online payment services.
Simply stated, e-commerce is the act of engaging in internet selling.
In order to avoid channel conflict resulting from Internet selling, a company should work with dealers to design an online sales portal that benefits both partners i.e the online portal would focus on bridging the gap between the producer (company) and the consumers, as well as balancing the demand and supply of goods and services.
