Answer:
By assessing the benefits.
Explanation:
A consumer will calculate the value based on their satisfaction and how it improves their life. A consumer can also calculate the value by the list price. Some consumers may have a mindset that if it's expensive it must be the best. Although, the main focus will always be how has product x changed my life, what does product x offer, how nice is the company that makes product x to me. There are many factors in the question stated.
