PLLSSS HELPP!!!. Write a two-page report on a person who has made a difference in the quality of
life in your community. Interview this person face-to-face. If this is not possible, a
telephone conversation is acceptable. If it is not possible to speak with the person
you would like to write about, either find another person to research, or find
another way to gain the information you need in order to complete the
assignment. You may have to speak with people who work closely with the person
you are interested in. If it is truly impossible to write about someone in your own
community, you may select someone else, anywhere in the world, who is
currently alive and actively involved in contributing to the quality of life in his or
her community or in the world.
Your report should include information about:
ü Character: Give specific examples of this person’s character traits and how
these find expression through his or her actions.
ü Ideals: How does this person live his or her ideals? How does his or her life
portray these ideals?
ü Achievements: Give examples of past achievements, and ideas this person
has for future contributions and projects.
You may use the box on the following page to write your report

Survey research a research method involving the use of standardized questionnaires or interviews to collect data about people and their preferences, thoughts, and behaviors in a systematic manner. Although census surveys were conducted as early as Ancient Egypt, survey as a formal research method was pioneered in the 1930-40s by sociologist Paul Lazarsfeld to examine the effects of the radio on political opinion formation of the United States. This method has since become a very popular method for quantitative research in the social sciences.

The survey method can be used for descriptive, exploratory, or explanatory research. This method is best suited for studies that have individual people as the unit of analysis. Although other units of analysis, such as groups, organizations or dyads (pairs of organizations, such as buyers and sellers), are also studied using surveys, such studies often use a specific person from each unit as a “key informant” or a “proxy” for that unit, and such surveys may be subject to respondent bias if the informant chosen does not have adequate knowledge or has a biased opinion about the phenomenon of interest. For instance, Chief Executive Officers may not adequately know employee’s perceptions or teamwork in their own companies, and may therefore be the wrong informant for studies of team dynamics or employee self-esteem.

Survey research has several inherent strengths compared to other research methods. First, surveys are an excellent vehicle for measuring a wide variety of unobservable data, such as people’s preferences (e.g., political orientation), traits (e.g., self-esteem), attitudes (e.g., toward immigrants), beliefs (e.g., about a new law), behaviors (e.g., smoking or drinking

A second type of survey is group-administered questionnaire . A sample of respondents is brought together at a common place and time, and each respondent is asked to complete the survey questionnaire while in that room. Respondents enter their responses independently without interacting with each other. This format is convenient for the researcher, and high response rate is assured. If respondents do not understand any specific question, they can ask for clarification. In many organizations, it is relatively easy to assemble a group of employees in a conference room or lunch room, especially if the survey is approved by corporate executives