Answer:
This is important to avoid cultural confusion, disrespect and intolerance.
Explanation:
It is important that, within an institution, all people identify the appropriate ways to refer to cultural groups, in addition to identifying sensitive points and sensitive issues of each culture. This allows all members of the institution to establish a healthy and tolerant environment, where no culture is disrespected and where all members feel comfortable regardless of the culture to which they belong. This comfort allows the institution to work more efficiently and have highly positive returns.
