The correct alternative is: social preferences.
Culture is a set of values, behaviors, ideas and customs shared in a society that directly influences all areas of an individual's life.
The cultural characteristics of a group will impact the treatment of health problems, spiritual practices, marital relationships, social preferences and family governance.
Social preferences are impacted by culture by the way a person learns about knowledge, symbols and traditions, and it is essential to be considered in a globalized environment, out of respect and ethics.
As an example, we can mention the world fast food chains, which are modified and adapted when installed in a country with particular culture and preferences.
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