Much to the chagrin of established firms, one clear super trend is that products and services must get to market faster because "more competitors are offering targeted products."
This is because it has been observed that several start-ups firms offer similar products to what the established firms are had as a business idea. Not only that, but they also target the same group of consumers.
Therefore, to remain top of the game and beat the startups out of business, the established firms must ensure their business ideas are quickly turned into products or services and get to the market faster.
Otherwise, the startups will take over their business ideas and a huge part of their targeted consumers.
Hence, in this case, it is concluded that the established firms must be proactive if they want to remain above the rest of their competitors.
Learn more here: https://brainly.com/question/17557971
