Consumers refers to a group of people, individuals, businesses that make use of a product.
A(n) consumer is all the people and organizations that might purchase a product
The consumers can also be refered to as the market for a product. They are people who have the ability, and willingness to buy a product at a particular time.
Consumers can either purchase a product to consume directly or buy with the purpose of using it for production of other items.
Therefore, consumers are purchasers and users of a product.
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