How does the targeting process in entrepreneurship differ from the targeting process in traditional marketing

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02-12-2021
Business

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How does the targeting process in entrepreneurship differ from the targeting process in traditional marketing

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Tundexi Tundexi · Answer 1 · 2021-12-14T12:46:34+01:00

Targeting process in entrepreneurship differ from traditional marketing because the entrepreneurs begin the process with the idea for a new product.

Targeting process refers to process of breaking-down a market into segments to facilitate concentration of marketing efforts on target segments.

An entrepreneur will first seek to come up with a product idea in the targeting process whereas the marketer will seek to identify the market segment to concentrate on.

In conclusion, the targeting process in entrepreneurship differ from traditional marketing because the entrepreneurs begin the process with the idea for a new product.