Such personal selling efforts are often used by firms segmenting by pharmaceutical salesman.
More and more companies are investing in training their salespeople. The reason for this is that nowadays people understand that selling involves much more than a
Activities such as negotiating, better interpreting consumer behavior, conducting a sales process and defining priority and the best means when carrying out activities, involve techniques and, therefore, can be learned, improved and changed.
With this information, we can conclude that this function is aimed at the pharmaceutical salesperson, who would personally explain the products to the healthcare professionals.
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