The weekly Kroger advertisement states that five-pound chubs of ground chuck are available for eighty-nine cents per pound. Arlene sees the advertisement; she realizes that ground chuck has not been priced this low in quite some time, so she hurries to the store to purchase some. Arlene loads seven chubs of ground chuck in her shopping cart. When she goes to the checkout to pay, however, the cashier informs Arlene that the price in the advertisement is a typo and that the correct price is $1.89 per pound. Arlene insists that the store must honor the price listed in the advertisement, because it is an offer that she has just accepted. The cashier calls the store manager for a decision. The store manager will likely explain to Arlene:_________.
i. that the advertisement is a valid offer because it is in writing.
ii. that the advertisement is a valid offer, and the store must honor the price in the advertisement.
iii. that advertisements are not offers, but merely a request for offers.
iv. that the advertisement is a valid offer because its terms are definite.

In business, an offer is defined as a formal proposal to be part of a contract. In the case of stores, they offer products but the customer needs to express the proposal or make the offer by showing he/she wants to buy this product. Afterward, the store can accept the offer if the price is convenient for it.

What happens when the price in the advertisement is wrong?

In the U.S. there are no laws that force stores to sell the product at an incorrect price displayed in the advertising. This is because there is a contract between the store and the customer only if the store accepts the money the customer is willing to pay.

Based on this, the store does not have the obligation to honor the price in the advertising as advertisements are only requests for offers.

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