Political campaigns correspond to efforts organized within a political party to generate support for decision-making on the choice of a particular candidate to assume a position of political power.
Politics is capable of shaping and structuring society in the social and economic spheres. It is through political representatives that the interests of the population can be served and measures to protect human rights can be instituted.
Therefore, it is essential that a political campaign be based on ethics, and voters have an active participation in a democratic process that is essential for the preservation of society.
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