Amazon.com is one of the largest internet based retailers in the world. The company offers a "prime" membership for a fee, which provides certain benefits for members. A recent report states that 46% of U.S. households have an Amazon "prime" membership. Mr. Walker wants to know if this proportion is different for his large hometown. He selects a random sample of 80 households from his hometown and finds that 43 of them have an Amazon "prime" membership. Is there convincing evidence that the proportion of households in this town differs from the claim in the report?