The next step in the five-step marketing research approach after defining the problem and developing the research plan is to:
This refers to the use of systems to find out the reasons why things occur, the way the occur and the frequency of occurrence based on the scientific method.
With this in mind, we can see that in the research plan, there are steps to be taken and from there, after defining the problem, we would develop the research plan and then collect relevant information.
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https://brainly.com/question/25257437
